Agents, we want you to discover Baguio City on April 23, 2023. In collaboration with Baguio City Tourism Council, we will provide you high quality missions to explore the city on foot together.
The “Breathe Baguio” campaign evokes how Baguio started out as a colonial hill station, one of the high-elevation communities created by American colonizers as a summer refuge in Asia, which remained relevant as the country struggles with a second year of the coronavirus pandemic, said Aloysius Mapalo, city tourism officer.
Baguio was designed and built by Chicago architect Daniel Burnham to serve as the seat of the American colonial government during summer when sweltering heat swept through Manila. Chartered in 1909, the city had since become the finance, education and industrial hub of the Cordillera, with a population of more than 366,000.
